Steve Bannon, Tucker Carlson and... Liz Truss? A Look Inside the One-Time PM's Attempt for Make America Great Again

The former UK leader, launched the inaugural episode of her online program with a pledge to reveal "malicious actors" working to weaken the UK, United States and European nations. She explained she would reveal how an "worldwide alliance of leftists operate to weaken the democratic process and the public's choice."

"Our focus will be on the political movement of Donald Trump and observe how this can be replicated in Britain," the former PM stated. "We'll be talking to the prominent voices of the Trumpist political sphere."

Prior to the show's launch, there was one particularly enthusiastic supporter. "This marks the start of a sort of transformation," remarked the controversial US journalist. His Just the News will carry the ex-PM's new podcasts.

Establishing Ties in the Conservative Media Landscape

UK-based allies, such as a counselor supportive of Reform, played a role in her launch the Truss's program. The production is competent, if basic. The show has attracted a subscriber base of 10k in her initial seven days and her debut achieved 67,000 views across the same period.

It is a small opening, but in aligning with John Solomon, Truss is being entering a well-developed right-wing media network producing and amplifying Make America Great Again themes. Its obsessions encompass alleged censorship by the traditional news outlets and a goal to remove a conspiratorial 'deep state' – a force that the ex-PM holds responsible for the rapid conclusion of her calamitous premiership.

"The platform is not famous past the Maga world, but it does have gravitas there, mostly due to its founder, who provides analysis on Maga platforms like Steve Bannon's War Room and has even questioned the former president," noted an anthropology expert, who has closely studied the Maga movement.

A Controversial Partner

Truss's attempt to bring Maga media to the UK has pushed her closer to divisive personalities such as Solomon.

He established Just the News after backlash when allegations surfaced of circulating inaccurate reports about Joe Biden's anticorruption effort in the Eastern European nation, as well as contentious articles about ex-ambassador to Ukraine.

These allegations were echoed across the pro-Trump media, with the journalist appearing as a frequent visitor on Sean Hannity's influential Fox News program. Trump himself boosted the journalist's work.

The journalist published the reports about Ukraine in a number of opinion pieces for the publication the political newspaper, where he was re-labelled as a columnist after colleagues complained regarding his reporting. His narratives were central in Trump's pressure for the Ukrainian government to investigate the Biden family in 2019. Those demands culminated in impeachment proceedings targeting Donald Trump. The Senate later voted to acquit the then-president.

Weeks after the journalist departed the publication in late 2019, the publication stated it was carrying out a review of his reporting relating to Ukraine. It determined Solomon had used unreliable sources and noted he "did not disclose important details about primary contacts in Ukraine, specifically the reality that they had been indicted or were the subject of inquiries."

Becoming Part of the Sphere

Solomon's own broadcast spots are a sign of the right-wing media network Truss is becoming part of. He talked about his backing of the program on a show he co-hosts on Real America's Voice, a conservative television outlet that is home to the conservative firebrand ex-Trump strategist Bannon and on which commentator Tucker Carlson also appears. She has already hosted Steve Bannon on an early episode.

By partnering with the journalist and his outlet, the former leader has become a small part in a broader ecosystem of right-wing publications that frequently cross-promote stories.

Solomon's own broadcasts have often featured individuals such as influencer Mike Benz, a rightwing influencer whose disparagement of the foreign aid agency was used by the X owner as justification for closing the foreign aid agency.

A Cross-Border Foray

Even though her awkward delivery and career difficulties have invited ridicule at home, certain American analysts are not discounting her efforts to revamp her image as a British branch of the pro-Trump media ecosystem.

"It is necessary to treat individuals such as her as significant, despite the fact that you may not want to take them literally," commented a former Biden White House aide, who was employed in the Biden administration.

"It was evident how in the recent campaign President Trump leveraged that alternative press to disseminate his views. Undoubtedly that ecosystem exports and influences debate abroad. It seems fairly obvious to me that the environment in the Britain are akin to what allowed this parallel press sphere to thrive in the US."

Professor Alan Finlayson, said the digital right-wing media sphere was already making its presence felt in the UK.

"Digital media knows no borders," Finlayson remarked. "There's a kind environment within which content circulates – on occasion manifesting in radical ways and sometimes less so – but which is networked."

The academic said the expansion of the internet-based right wing in the United Kingdom recently meant the "chance to have a larger effect is significant."

Cross-Atlantic Aspirations

"Liz Truss along with the Reform UK leader recently appeared at the the major conservative conference, where I observed they hit pro-Trump themes ahead of the {king of Maga|

Dr. Alexa Farmer MD
Dr. Alexa Farmer MD

Evelyn Vance is a tech journalist with over a decade of experience covering digital innovations and cybersecurity trends across Europe.